For years I helped new entrepreneurs build brands — clarifying their message, defining their offers, creating businesses that reflected the work they wanted to be known for. Then I left to build my own.
The business worked. The strategy worked. The positioning worked. And still there was a gap between what I had built and what felt honest.
Once I could see that pattern in my own life, I started seeing it everywhere. In founders. In executives. In women leading successful businesses and carrying impressive résumés.
Keisha Kells is the author of The Cost of Admission and the creator of the Permission Pattern™ and Permission Granted™.